Signed in as:
filler@godaddy.com
Signed in as:
filler@godaddy.com
Let us help your organization transform employment brand into a scalable, AI-powered platform where every employee becomes a storyteller and culture keeper. We guide companies through strategy, EVP development, content activation, platform design, and leadership mentoring to build an employment brand that drives talent, culture, and customer trust as well as helping HR Technology companies navigate this new world.
The Foundation
Executive-level consulting to identify the right employment brand model for your organization
Audit of current employment brand, TA, internal comms, and marketing practices
Future-state design: decentralized vs. centralized models, platform options, and activation approaches
What is your messaging that tells the world about your culture?
Conduct qualitative and quantitative research to define your Employee Value Proposition (EVP)
Establish brand pillars that align employee experience, business objectives, and market positioning
Develop storytelling themes that resonate internally and externally
How do you create content to fuel your brand?
Build scalable content libraries fueled by authentic associate stories
Map content to the full candidate, employee, alumni, and customer journey
Design content governance frameworks for consistent, brand-safe activation across functions
The new era of Employment Brand sitting on a democratized platform
Evaluate and recommend employment brand technology platforms (e.g. TheMartec and others)
Guide platform integration with existing systems (TA tech stack, internal comms, CRM, marketing)
Design platform governance, role models, and decentralized activation playbooks
Activating your best activation - your employees
Design “culture keeper” ambassador programs across departments and locations
Train super users, HR, TA, and business leaders to curate, share, and activate stories at scale
Build ongoing engagement plans to sustain momentum
Let's use the data to personalize and customize
Implement data-driven personalization strategies powered by AI
Align predictive content delivery to audience segments across the entire employee lifecycle
Establish ongoing analytics frameworks to monitor performance and adapt content strategies
Hire the right team to continue to the work!
Support organizations in identifying, recruiting, and hiring the right full-time leader(s) to sustain the strategy
Provide ongoing mentoring, coaching, and executive advisory services for the first 12–24+ months of their role to ensure long-term success and organizational integration
Add a footnote if this applies to your business
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