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Success Stories
General Electric
General Electric
General Electric
Shaunda pioneered GE’s global employment brand building it from the ground up to achieve the #1 ranked Employment Brand in 2017—setting new standards in a space that was still emerging. She authored and executed a comprehensive global recruitment marketing strategy integrating digital presence, EVP, candidate experience, brand ambassador
Shaunda pioneered GE’s global employment brand building it from the ground up to achieve the #1 ranked Employment Brand in 2017—setting new standards in a space that was still emerging. She authored and executed a comprehensive global recruitment marketing strategy integrating digital presence, EVP, candidate experience, brand ambassador programs, and social media recruiting across multiple GE businesses. Her work transformed recruiter capabilities, created global consistency, and established a cost-efficient, data-driven talent attraction model that connected top candidates directly to GE’s hiring teams.
Qualtrics
General Electric
General Electric
Shaunda authored and executed the full People Brand strategy, QualtricsLife, to scale Qualtrics from under 1,000 to over 5,000 employees in less than 3 years through hyper-growth, acquisition, and IPO. She transformed recruiting into an attraction-led model generating over 70% of hires through inbound applicants, implemented predictive st
Shaunda authored and executed the full People Brand strategy, QualtricsLife, to scale Qualtrics from under 1,000 to over 5,000 employees in less than 3 years through hyper-growth, acquisition, and IPO. She transformed recruiting into an attraction-led model generating over 70% of hires through inbound applicants, implemented predictive storytelling and data-driven campaigns to attract and retain top global talent, and stood up internal mobility and referral programs driving ~30% of hires each.
data.ai
Marriott International
Marriott International
At data.ai, Shaunda built and executed a comprehensive talent brand strategy that integrated storytelling, data, and employee advocacy to attract and retain top talent while aligning closely with company values. Her work drove a 300% increase in brand reach and engagement, launched internal mobility and referral programs, a global careers
At data.ai, Shaunda built and executed a comprehensive talent brand strategy that integrated storytelling, data, and employee advocacy to attract and retain top talent while aligning closely with company values. Her work drove a 300% increase in brand reach and engagement, launched internal mobility and referral programs, a global careers site and CRM and saved over $3M in cost-per-hire within the first year. By proactively using predictive insights, she positioned data.ai as a global talent destination, reducing time-to-fill and elevating hire quality.
Marriott International
Marriott International
Marriott International
Shaunda walked into a blank slate at Marriott International, authoring and launching an award-winning global employment brand that delivers tailored messaging for diverse audiences while remaining cohesive worldwide. She built and scaled a content strategy empowering hundreds of employees to share authentic stories, fueling not only emplo
Shaunda walked into a blank slate at Marriott International, authoring and launching an award-winning global employment brand that delivers tailored messaging for diverse audiences while remaining cohesive worldwide. She built and scaled a content strategy empowering hundreds of employees to share authentic stories, fueling not only employment brand but also consumer brand and internal engagement. Her strategy—activated across CRM, careers site, social, employee channels, and advocacy—now drives over 75% organic hires, with a 600% increase in reach, engagement, and a 60% lift in quality applications.
